Alawi.
80+
80+
Completed Projects
0+
0+
Completed Projects
0+
0+
Years of Experience
0+
0+
Years of Experience
80%
80%
Happy Clients
80%
80%
Happy Clients
Data Scientist turning messy data into decision-ready insight. I help teams measure what matters, fix what’s broken, and move faster with confidence. Less noise. More signal.
[01 Services]
Decision-first analytics. Built to reduce arguing and rework.
One doc. Clear formulas. Edge cases covered. Owners and update rules included. No moving targets mid-quarter.
Definitions
One doc. Clear formulas. Edge cases covered. Owners and update rules included. No moving targets mid-quarter.
Definitions
One doc. Clear formulas. Edge cases covered.
Definitions
Event taxonomy. Naming rules. QA checks before analysis. I verify funnels end-to-end. If something breaks, we catch it early.
Tracking
Event taxonomy. Naming rules. QA checks before analysis. I verify funnels end-to-end. If something breaks, we catch it early.
Tracking
Event taxonomy. Naming rules. Checks before analysis.
Tracking
Drivers, churn, cohorts. I test assumptions, not vibes. You get a readout with next steps. Clear tradeoffs, clear follow-ups.
Analysis
Drivers, churn, cohorts. I test assumptions, not vibes. You get a readout with next steps. Clear tradeoffs, clear follow-ups.
Analysis
Drivers, churn, cohorts. Next steps included.
Analysis
Weekly review-ready. Built for decisions, not demos. Only the charts you’ll actually use. Fewer tabs, more action.
Dashboards
Weekly review-ready. Built for decisions, not demos. Only the charts you’ll actually use. Fewer tabs, more action.
Dashboards
Weekly review-ready. Used, not admired.
Dashboards
[02 Results]
Practical changes. Measurable. No nice charts as the finish line.
Practical changes. Measurable. No nice charts as the finish line.
Practical changes. Measurable. No nice charts as the finish line.
No Guesswork,
No Ghosting
Fast replies. Clear scope. Everything documented.
Fast replies. Clear scope. Everything documented.
Quick one: are we finally aligned on ‘Active User’?”
Yes. Definition + edge cases are locked. One doc.
Yes. Definition + edge cases are locked. One doc.
Nice. Weekly review won’t be a debate anymore 🙏
Nice. Weekly review won’t be a debate anymore 🙏
Good. Now we debate decisions, not definitions 🎯
Good. Now we debate decisions, not definitions 🎯
Events cleaned + validated
30K+
30K+
30K+
Fewer Debates.
More Shipping.
Fewer Debates.
More Shipping.
Definitions locked. Tracking verified. Decisions move.
+0%
+0%
Funnel Recovery
Missing steps fixed across key flows. Drop-offs became real, not bugs.
+0%
+0%
Funnel Recovery
Missing steps fixed across key flows. Drop-offs became real, not bugs.
+0%
+0%
Funnel Recovery
Missing steps fixed across key flows. Drop-offs became real, not bugs.
No More Data’s Weird
No More Data’s Weird
No More Data’s Weird
We fix tracking first. Then we analyze. So the story is real, not a glitch.
Gaps we know
Funnel check
Edge cases
Cohort view
Clean naming
[03 The Process]
You get a system, not a slide
You get a system, not a slide
You get a system, not a slide
01
Decision Ready
Actionable: If it won’t change decisions, we drop it. You get a clear “do this next” at the end.
01
Decision Ready
Actionable: If it won’t change decisions, we drop it. You get a clear “do this next” at the end.
01
Decision Ready
Actionable: If it won’t change decisions, we drop it. You get a clear “do this next” at the end.
02
Quality First
Verified: We test tracking, fix weird events, stop drift. Checks are repeatable, not a one-time hero moment.
02
Quality First
Verified: We test tracking, fix weird events, stop drift.
02
Quality First
Verified: We test tracking, fix weird events, stop drift. Checks are repeatable, not a one-time hero moment.
03
Assumptions
Explicit: Facts get name tags; guesses get warning labels. So meetings argue about choices, not definitions.
03
Clear Assumptions
Explicit: Facts get name tags; guesses get warning labels.
03
Assumptions
Explicit: Facts get name tags; guesses get warning labels. So meetings argue about choices, not definitions.
04
Docs
Documented: Docs included, so your team doesn’t depend on me. Handover is part of the work, not an extra.
04
Docs Included
Documented: Docs included, so your team doesn’t depend on me.
04
Docs
Documented: Docs included, so your team doesn’t depend on me. Handover is part of the work, not an extra.
[04 About]
I
fix
measurement
first,
then
ship
clear
calls.
I fix measurement first, then ship clear calls.
80+
80+
Completed Projects
0+
0+
Completed Projects
0+
0+
Years of Experience
80%
80%
Happy Clients
I’m not here to make dashboards look good. I’m here to make numbers behave. I lock definitions, fix tracking, and add QA so your team stops debating metrics and starts making calls. Less noise. More signal.
I’m not here to make dashboards look good. I’m here to make numbers behave. I lock definitions, fix tracking, and add QA so your team stops debating metrics and starts making calls. Less noise. More signal.
Who you’ll work with
Who you’ll work with
Maarif Alawi
Data Science
Data Science
No handoffs. No excuses. Just fixes that hold up in review, backed by clear definitions, verified tracking, and a short readout your team can actually run next week.
No handoffs. No excuses. Just fixes that hold up in review.
What I ship first :
Metric spec
Metric spec
Event plan
Data checks
Decision memo
What I ship first :
Metric spec
Event plan
Data checks
Data checks
Decision memo
What I ship first :
Metric spec
Metric spec
Event plan
Data checks
Decision memo
Certifications
Certifications
Data Scientist Associate
Data Scientist Associate
Data Science Professional
ML Engineer
Machine Learning Engineer
Machine Learning Engineer
CAP®
Certified Analytics Professional
Certified Analytics Professional
Data Scientist Associate
Data Science Professional
Data Science Professional
Data Engineer Associate
Data Engineer Associate
ML Engineer
Previously
What I did before focusing on Data Science.
Previously
What I did before focusing on Data Science.
full stack developer
3 Years
Full-Stack Developer
3 Years
[05 Testimonials]
Words I aim to earn.
-
Musthafa
Head of Product
Al locked our KPI definitions in one doc, fixed tracking gaps, and added QA checks. Weekly reviews stopped being debates, and we finally trusted the numbers.
-
Steven
Growth Lead
He didn’t ship a dashboard first. He shipped clarity: definitions, event mapping, validation, then analysis. The team left with docs we can run without him.
[05 Testimonials]
Words I aim to earn.
-
Musthafa
Head of Product
Al locked our KPI definitions in one doc, fixed tracking gaps, and added QA checks. Weekly reviews stopped being debates, and we finally trusted the numbers.
-
Steven
Growth Lead
He didn’t ship a dashboard first. He shipped clarity: definitions, event mapping, validation, then analysis. The team left with docs we can run without him.
-
Musthafa
Head of Product
Al locked our KPI definitions in one doc, fixed tracking gaps, and added QA checks. Weekly reviews stopped being debates, and we finally trusted the numbers.
-
Steven
Growth Lead
He didn’t ship a dashboard first. He shipped clarity: definitions, event mapping, validation, then analysis. The team left with docs we can run without him.
-
Musthafa
Head of Product
Al locked our KPI definitions in one doc, fixed tracking gaps, and added QA checks. Weekly reviews stopped being debates, and we finally trusted the numbers.
-
Steven
Growth Lead
He didn’t ship a dashboard first. He shipped clarity: definitions, event mapping, validation, then analysis. The team left with docs we can run without him.
-
Musthafa
Head of Product
Al locked our KPI definitions in one doc, fixed tracking gaps, and added QA checks. Weekly reviews stopped being debates, and we finally trusted the numbers.
-
Steven
Growth Lead
He didn’t ship a dashboard first. He shipped clarity: definitions, event mapping, validation, then analysis. The team left with docs we can run without him.
[06 Pricing]
Flexible
scope.
Serious
clarity.
No
dashboard
theater.
Flexible
scope.
Serious
clarity.
No
dashboard
theater.
Flexible
scope.
Serious
clarity.
No
dashboard
theater.
Pricing depends on scope and timeline. Share a brief for an exact quote.
Monthly Loop
Outcome: one KPI definition + clean QA + meetings that end with actions.
$0
$0
$0
$0
$0
$0
/month
What's Included
KPI Doc updates (definition, filters, edge cases, versioning)
KPI definitions
KPI Doc updates (definition, filters, edge cases, versioning)
Automated QA checks (missingness, dedup, timezone, drift signals)
Tracking QA
Automated QA checks (missingness, dedup, timezone, drift signals)
Weekly decision memo (what moved, why, what we do next)
Weekly notes
Weekly decision memo (what moved, why, what we do next)
1–2 high-impact fixes (tracking / ETL / dashboard consistency)
SQL/Python analysis
1–2 high-impact fixes (tracking / ETL / dashboard consistency)
Scope varies by brief
Scope varies by brief
Popular Choice
Audit Sprint
Outcome: stop guessing. one source of truth + a prioritized fix plan.
From
$0
$0
$0
$0
$0
$0
What's Included
Gap list + prioritized fix plan (1-pager)
Source audit (GA4, DB, warehouse when relevant)
Gap list + prioritized fix plan (1-pager)
Naming rules + QA checklist
Tracking audit and event map review
Naming rules + QA checklist
Event map review + source reconciliation rules
Gap list and fix plan (prioritized)
Event map review + source reconciliation rules
Query pack (SQL) for core KPIs + sanity checks
Naming rules and QA checklist
Query pack (SQL) for core KPIs + sanity checks
Decision memo (so the team aligns and ships the fix)
Decision memo and query pack
Decision memo (so the team aligns and ships the fix)
Most Requested
KPI Definition Pack
starting at $249
KPI Definition Pack
from $249
KPI Definition Pack
starting at $249
Tracking Audit
starting at $399
Tracking Audit
from $399
Tracking Audit
starting at $399
Funnel Repair
starting at $499
Funnel Repair
from $499
Funnel Repair
starting at $499
Experiment Readout
starting at $599
Experiment Readout
from $599
Experiment Readout
starting at $599
Optional add-ons: extra KPI coverage, additional funnel, deeper tracking QA.
Optional add-ons: extra KPI coverage, additional funnel, deeper tracking QA.
[07 FAQ]
Questions people ask before trusting the numbers.
What do you need from me to start?
A short brief: what decision you’re trying to make, what “success” means, and when you need it. Then access to the data source (GA4, DB, warehouse) or exports if access is slow. If you have an existing KPI doc or event list, send it. If not, we’ll create the first version fast.
How long does a typical project take?
Most work fits into 1–4 weeks. A clean audit is usually 1–2 weeks. Fixes and a decision-ready readout typically take another 1–2 weeks, depending on how many funnels/events are involved and how fast changes can be shipped.
What if tracking is messy or incomplete?
That’s the common case. We start by identifying what’s missing, what’s duplicated, and what’s unreliable. Then we patch the highest-impact gaps first (the steps that break funnels and key KPIs). No “analysis” on top of broken measurement.
Do you build dashboards?
Yes, but only when they earn it. If a dashboard won’t be used weekly, it’s just decoration. Most of the time I ship a KPI doc, a query pack, and a short memo with what changed and what to do next. Dashboards come after definitions and tracking are stable.
How do you price work?
I price based on scope after a brief. You’ll get a clear scope, a timeline, and a range before anything starts. If the scope is still fuzzy, we do a short audit sprint first, then lock the next step with a fixed plan.
What do you need from me to start?
A short brief: what decision you’re trying to make, what “success” means, and when you need it. Then access to the data source (GA4, DB, warehouse) or exports if access is slow. If you have an existing KPI doc or event list, send it. If not, we’ll create the first version fast.
How long does a typical project take?
Most work fits into 1–4 weeks. A clean audit is usually 1–2 weeks. Fixes and a decision-ready readout typically take another 1–2 weeks, depending on how many funnels/events are involved and how fast changes can be shipped.
What if tracking is messy or incomplete?
That’s the common case. We start by identifying what’s missing, what’s duplicated, and what’s unreliable. Then we patch the highest-impact gaps first (the steps that break funnels and key KPIs). No “analysis” on top of broken measurement.
Do you build dashboards?
Yes, but only when they earn it. If a dashboard won’t be used weekly, it’s just decoration. Most of the time I ship a KPI doc, a query pack, and a short memo with what changed and what to do next. Dashboards come after definitions and tracking are stable.
How do you price work?
I price based on scope after a brief. You’ll get a clear scope, a timeline, and a range before anything starts. If the scope is still fuzzy, we do a short audit sprint first, then lock the next step with a fixed plan.
What do you need from me to start?
A short brief: what decision you’re trying to make, what “success” means, and when you need it. Then access to the data source (GA4, DB, warehouse) or exports if access is slow. If you have an existing KPI doc or event list, send it. If not, we’ll create the first version fast.
How long does a typical project take?
Most work fits into 1–4 weeks. A clean audit is usually 1–2 weeks. Fixes and a decision-ready readout typically take another 1–2 weeks, depending on how many funnels/events are involved and how fast changes can be shipped.
What if tracking is messy or incomplete?
That’s the common case. We start by identifying what’s missing, what’s duplicated, and what’s unreliable. Then we patch the highest-impact gaps first (the steps that break funnels and key KPIs). No “analysis” on top of broken measurement.
Do you build dashboards?
Yes, but only when they earn it. If a dashboard won’t be used weekly, it’s just decoration. Most of the time I ship a KPI doc, a query pack, and a short memo with what changed and what to do next. Dashboards come after definitions and tracking are stable.
How do you price work?
I price based on scope after a brief. You’ll get a clear scope, a timeline, and a range before anything starts. If the scope is still fuzzy, we do a short audit sprint first, then lock the next step with a fixed plan.
[08 Blog]
Notes on metrics, tracking, and decisions that hold up.
Notes
on
metrics,
tracking,
and
decisions
that
hold
up.
Notes on metrics, tracking, and decisions that hold up.
Usable numbers. Repeatable decisions.
2025©All rights reserved.
Phone
Usable numbers. Repeatable decisions.
2025©All rights reserved.
Phone
Usable numbers. Repeatable decisions.
2025©All rights reserved.
Phone